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Company: The Pennsylvania Horticultural Society
Job Title: Chief Marketing Officer
Job Category: NON PROFIT
Job description:  

The Chief Marketing Officer will report to the President of PHS and will serve as a member of the President’s Leadership Team. In partnership with the President, s/he will strategically support the leadership team and serve as the main staff liaison for the Board of Directors.
As the chief communications officer for PHS, the CMO will oversee all external relations and communications functions and manage a staff (community relations, media relations, web and print). The CMO’s direct reports are: Associate Director of Creative Services, VP of Marketing and Communications, and the Associate Director of Sales. There are eleven staff total in the Marketing team, including the Chief Marketing Officer.


The CMO will be expected to contribute broadly to all aspects of delivering on Vision 2027 and sustaining and growing PHS’s impact. The organization seeks an exceptional leader with a demonstrated track record proving the capacity to respond effectively to the following key opportunities and challenges:
 Provide strong, innovative leadership for the organization’s marketing, communications, and sales activities;
 Serves as a highly visible, respected advocate and spokesperson for the organization;
 Identify, cultivate, and support strategic marketing, communications, and sales partnerships with other non-profits, businesses, and public sector entities;
 Continue the evolution of the PHS brand into one focused on using horticulture to advance health and wellbeing and help build a membership and philanthropic supporter base committed to that cause;
 Sustain the 250,000-strong customer base for the Philadelphia Flower Show and the 100,000-strong customer base for the Pop Up Gardens; design and implement a strategy to introduce new major events and experiences to the market;
 Further build brand identity and affinity by integrating concept, messaging, and design in all materials, ensuring that they are consistent, accurate, and remain true to PHS brand and mission;
 Guided by PHS’s Vision and Values, provide inspirational and effective marketing, communications, and sales leadership through teamwork, collaboration, and dedication – especially in close partnership with the Chief Development Officer;
 Shape the strategy for PHS’s internal and external marketing, communications, and sales activities to deliver on revenue goals and support Vision 2027 based upon a thorough understanding of the scope, history, culture, enduring qualities, current initiatives, and goals of the organization;
 Lead development of cross-organizational customer journeys that ensure that anyone who connects with PHS through any channel is given opportunities to engage more deeply and receives an exceptional experience;
 Help drive product development efforts for events, volunteer activities, member offerings, and other activities by understanding the needs of current and potential audiences and advocating for their needs in the product development process;
 Proactively build strong collaborative relationships with and strategically engage PHS stakeholders and community members to integrate information and coordinate messaging;
Pennsylvania Horticultural Society: Chief Marketing Officer Page 6
 Provide meaningful opportunities and forums for PHS’s various stakeholders to receive and contribute up-to-date information, thereby furthering the integration of communications across the organization’s community and creating an environment in which all stakeholder voices are heard;
 Lead the marketing, communications, and sales staff to generate positive social media and press coverage and achieve revenue goals;
 Provide professionally mature and transparent staff management: implement policies and standards that will ensure staff productivity and accountability; model behavior and best practices; and create a team culture comfortable with defined goals and objectives.
The ideal candidate will be a strategic, effective, and agile communications leader. The CMO will have the stature and professional experience necessary to effectively meet the responsibilities listed in the preceding section. Expected experience and personal qualities include, but are not limited, to:
 Sincere commitment to the history, values, and mission of PHS;
 Visionary and collaborative marketing, communications, and sales leader with a track record of providing strategic direction, leadership, and operational management of internal and external marketing, communication, and sales activities;
 Stature and professional experience to serve as a highly visible public advocate and organizational spokesperson;
 Track record of being a transformative leader who can shift the brand to focus on the mission and further build a membership and support base;
 Facilitation skills to engage, motivate, and support high-caliber leaders and volunteers, donors, prospects, and other internal and external constituencies;
 Experience directing a high-performing marketing, communications, and sales operation, leveraging existing capacity and strengthening performance while preserving essential cultural attributes;
 Comprehensive experience with marketing, communications, and sales, including: strategic messaging; public speaking; internal communications; external/community relations; media relations; web, print, and video communications; crisis communications; customer segmentation; marketing planning; B2C and B2B sales;
 Proven track record of staff management and leadership of collaborative teams;
 Highly advanced facilitation skills to promote collaboration across the organization, resulting in a thorough, inclusive, and integrated communications plan and materials;
 Excellent communication skills (impeccable speaking, writing, editing, and listening abilities); acumen to persuasively articulate the organization’s mission, programs, impact, and goals to diverse audiences, especially during times of rapid change;
 Commitment to collaboration and accountability and proven ability to use inclusive leadership to deliver results while maintaining best practices, camaraderie, and shared accountability;
 Political savvy and emotional maturity, along with the ability to skillfully negotiate – consider all sides of an issue, prioritize and respectfully balance competing interests and perspectives;
Pennsylvania Horticultural Society: Chief Marketing Officer Page 7
 Active listening abilities; ease in eliciting and receiving disparate input from many sources, then analyzing and crystalizing that information into a sound, well-organized message;
 Calm and unflappable style, underpinned with focused energy;
 Unquestioned integrity, seasoned with a sense of perspective;
 Bachelor’s degree required, graduate degree preferred.


The compensation and benefits package will be competitive and commensurate with the selected candidate’s background and experience. Relocation assistance is available for the selected candidate.


PHS invites nominations and applications for the position of Chief Marketing Officer. Please send confidential inquiries directly to Freeman Philanthropic Services, LLC via e-mail at PHS-CMO@glfreeman.com.
All applications must include: (1) an up-to-date resume; (2) a formal letter of interest (addressed to Gail L. Freeman, President of FPS) that specifically cites the experiences that best prepare the applicant for this role and why this particular opportunity at PHS is the logical and desired next step in his/her career, and (3) a list of references. Additional materials and information will be requested during the search and interview process.


FPS is a national leader in executive recruitment for the not-for-profit sector and brings a proven track record of recruiting top talent to diverse institutions and organizations. Please visit FPS’ website (www.glfreeman.com) for more information about this opportunity.


The Pennsylvania Horticultural Society firmly believes in diversity, equity, and inclusion as the means to empower all employees, stakeholders, and partners in achieving our mission to connect people with horticulture and create beautiful, healthy, sustainable communities. To act on that belief, PHS has adopted a Code of Ethics that includes the following commitments: “PHS recognizes the personal value of every employee by pledging that every employee will be treated with dignity and respect and will be judged on the basis of his or her qualifications to perform the position, without discrimination based on age, disability, genetic information, national origin, race, color, religion, sex, or sexual or gender orientation. “PHS’s workforce wants and deserves a work environment that supports honesty, integrity, respect, trust and responsibility and that permits the opportunity to achieve excellence in the workplace. Accordingly, each member of the workforce must adhere to the PHS Values and contribute to the creation and maintenance of such an environment so as to foster a work environment that is free from the fear of retribution and that will bring out the best in all members of the workforce. Supervisors must be careful in words and conduct to avoid placing, or seeming to place, pressure on subordinates that could cause them to deviate from acceptable ethical behavior.”
Employment type:
  • Full Time
Salary Range: Unspecified
Other Information
Degree: Unspecified
Experience (year): 0
Job Location: Philadelphia - Pennsylvania - USA
Zipcode: 19103
Post Date: 03/31/2020
Contact Information
Company: The Pennsylvania Horticultural Society
Contact Name: The Pennsylvania Horticultural Society
Contact E-mail: Send E-Mail Now
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