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Job Title: Communications & Marketing Manager-Communication & Community Relations
Job Category: Marketing
Job Reference: 1213910
Job description:  
Communications & Marketing Manager-Communication & Community Relations

Kern Community College District

Position Number: 02386

Posting Date: 04/30/2018

Initial Screening Date: 05/14/2018

Open Until Filled: Yes

Position Type: Management


Work Week: 40 hours per week, 12 month position

Minimum Salary: 71,596.99

Maximum Salary: 93,941.45


Our competitive benefits package includes medical, dental, and vision insurance; life insurance coverage; long-term disability insurance, and an employee assistance program (EAP ).

In addition, employees have the option to purchase:

• Flex 125
• AFLAC Policy
• Supplemental voluntary life insurance
• 403b Tax Shelter Annuity

All coverages begin on the first day of the month following the hire date. Employees are covered under the California Public Employees Retirement System (CalPERS) and are vested 100% after five years of full time service.

College/Site: Bakersfield College

Location: BC-Main Campus

Basic Function:

Under the direction of the Director, Communication and Community Relations, the Communications and Marketing Manager is responsible for overseeing and handling the areas of internal and external communications; public information; social media, college website, publications and printed materials.

1. Provide counsel and technical assistance to College President, Vice Presidents, and other staff regarding communication, public relations, along with current and future marketing issues which impact the College, its personnel, and procedures.

2. Establish and maintain internal and external communication networks and
documents for the College.

3. Compose, develop, and prepare communication for dissemination via speeches, correspondence, talking points, announcements, and other oral or written communications for the College President.

4. Create, edit and manage content such as graphics, photography, video, and text to
ensure it remains relevant, current and has a consistent style and voice; ensure appropriate metadata is maintained for the content; manage the clearance and proofreading processes for all college content publishing.

5. Determine the need for general campus and specific program marketing; create
and initiate marketing and promotional campaigns to meet these needs.

6. Serve as college spokesperson to news media, including preparation of news

7. Plan and manage area budget resources.

8. Manage and maintain college social media presence; train faculty and staff on appropriate use of social media; monitor social media channels to ensure compliance with guidelines.

9. Coordinate and supervise the college website and design, preparation, content
development and distribution of all college publications and information to assure

10. Monitor and coordinate all campus-wide and community outreach activities.

11. Actively participate in Management Team assignments and activities as requested by the College President.

12. Serve on administrative and college boards, committees, and task forces and
perform other related duties and special projects as assigned by the College President.

Education and Experience:

Bachelor’s Degree from an accredited college/university or equivalent, preferably in
communications, journalism, marketing, business, or a related field plus five years’
experience. Proof of significant experience in public relations, marketing or media
may be substituted for the degree requirement.
• Three years in directing public relations or marketing programs.
• A working knowledge of print and electronic media, ability to write and speak
effectively, ability to work harmoniously with a wide variety of people, and have the
knowledge of and commitment to the mission of the community colleges.
• Demonstrated sensitivity to and understanding of the diverse academic,
socioeconomic, cultural, ethnic, and disability backgrounds of community college
students and employees.

Note: Degrees and credits must be from accredited institutions (Title V Section 53406). Any degree from a country other than the United States, including Canada and Great Britain, must be evaluated by an evaluation service.

_Note: The screening of candidates will be conducted by a screening committee. The screening committee reserves the right to limit the number of interviews granted. Meeting the minimum qualifications for a position does not assure the applicant of an interview.

Knowledge and Abilities:

Knowledge of:
• Practices, methods and procedures involved in developing, implementing and
conducting public relations, strategic communications, marketing and awareness
• Public relations practices, procedures, techniques and terminology.
• Policies, goals and objectives of College operations, programs and activities.
• Principles, practices and techniques involved in the research, organization,
composition and design of news releases, newsletters and informational
• Methods of collecting and organizing data and information.
• Budget preparation and control.
• Interpersonal skills using tact, patience and courtesy.
• Correct English usage, grammar, spelling, punctuation and vocabulary.
Operation of a computer, desktop publishing equipment and assigned software.
• Record-keeping and report preparation techniques.
• Public speaking techniques.
• Establish a social media strategy and oversee content development. Analyze
social media trends to drive future social media strategy.
Ability to:
• Oversee the ongoing development and implementation of the college website.
• Oversee the ongoing development and implementation of college social media
strategy and sites.
• Develop, implement, and conduct public relations, strategic communications,
marketing and awareness activities to enhance community understanding of
College objectives, services and activities.
• Compose, develop, and prepare communication for dissemination via speeches, correspondence, talking points, announcements, and other oral or written
communications for the College President
• Research, organize, compose, and design press releases, newsletters, and
informational materials for distribution to the local news media and publication in
the community.
• Prepare and deliver oral and written presentations.
• Meet and confer with personnel, administrators, students, and the public to obtain and determine information for publication and promotion.
• Meet and confer with faculty regarding promotion of their courses and programs.
• Serve as a liaison and coordinate communications and information between the College President, other administrators, personnel, print and broadcast media,
and the public.
• Monitor legislature and city/county actions affecting College operations and activities.
• Learn College organization, operations, policies and objectives.
• Analyze situations accurately and adopt an effective course of action.
• Maintain records and prepare reports.
• Plan and organize work, working independently with little direction and meeting schedules and time lines.
• Establish and maintain cooperative and effective working relationships with others.

Salary Grade: E

Special Instructions to Applicants:

First Review of Applications:
Complete application packets will be accepted until the position is filled; but those received by 5:00 p.m. (Pacific Standard Time) on May 14, 2018 are assured consideration. The College reserves the right to extend time limits or reinitiate the recruitment/selection process at any point.
Completed application packet must include:
• Completed Online Application for Employment form
• Current resume
• Letter of interest (Cover Letter)
• Copy of legible transcripts, if applicable
• List of six (6) professional references – Listed on application form

Applicants who require reasonable accommodation to participate in the selection process should contact Human Resources to make the necessary arrangements.

Recruitment Status (tentative):
• Application Screening: TBD
• Interviews: TBD

The District does not provide sponsorship for authorization to work in the United States. Work authorization should be established at the time of application submission.

All applicants must apply online at http://apptrkr.com/1213910. Emails will not be accepted.

As an Equal Employment Opportunity Employer, the Kern Community College District encourages candidates with diverse backgrounds to apply.

Copyright ©2017 Jobelephant.com Inc. All rights reserved.

Employment type:
  • Full Time
Salary Range: Unspecified
Job Link: You must first register to view this information.
Other Information
Degree: Unspecified
Experience (year): 0
Job Location: Bakersfield - California - USA
Zipcode: 93305
Post Date: 05/01/2018
Contact Information
Contact Name: Kern Community College district
Contact E-mail: Send E-Mail Now
Contact Phone: You must first register to view this information.
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