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Job details
 
Company: Sound Transit
Job Title: MARKETING COMMUNICATIONS SPECIALIST
Job Category: Marketing
Job Reference: 17-00960
Job description:  
Sound Transit
MARKETING COMMUNICATIONS SPECIALIST
Job #17-00960

SALARY: $58,004.00 - $72,505.00 Annually

OPENING DATE: 01/24/17
CLOSING DATE: 02/07/17, 5:00 PM

GENERAL PURPOSE:
Under general direction, responsible for building awareness of Sound Transit's brand and promoting its services to a diverse public audience by producing marketing communication products; researches, writes, and edits marketing products to inform and promote Sound Transit across multiple channels including blogs, rider-focused print publications, Tweets, Facebook and Instagram posts, video and web content and email. Adapt existing content appropriately for marketing channels. Develops campaign concepts independently and in a collaborative environment and write and edit advertising and other promotional copy. Ensures marketing materials convey the Agency's brand and values.

ESSENTIAL FUNCTIONS:
The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.
• Writes, edits and researches a wide range of marketing communications products including: digital and print advertising, Facebook posts, Tweets, Web pages, and blog articles; writes, manages, and produces various assigned products such as creative briefs, brochures, "how to ride" guides, promotional video scripts; responds to general questions related to Agency promotional media style, grammar, and branding requirements; determines key audience(s) and communicates in ways that resonate effectively; researches, interviews, interprets and reconciles information; and interprets and translates technical materials for general public audience.
• Writes video scripts and helps craft other video and digital projects and presentations; develops content for public website, soundtransit.org and Sound Transit social media channels.
• Develops and implements marketing communications strategies to articulate to the general public the value of public transit, and to show real people telling positive stories about transit; researches and implements strategies for Social Media and Mobile Marketing.
• Identifies and writes engaging feature-style stories for multiple channels (digital and print). Develops campaign concepts and works with team to develop copy for final executions; interviews and collaborates with technical staff to translate their expertise into engaging content that supports Sound Transit brand and annual communications objectives; researches, writes and edits miscellaneous marketing copy and for agency publications as assigned.
• Serves as project manager of marketing assignments and campaigns; helps develop and maintain brand guidelines.
• Facilitates Agency involvement in large events that involve multiple departments, such as national conferences; and acts as liaison between departments and spokesperson/key contact with outside agencies to ensure that Sound Transit has consistent positions and messages in its marketing communications.
• Supports the team on matters as directed; staffs a variety of committees as assigned; prepares and presents staff reports and other necessary correspondence; attends and participates in professional group meetings; maintains awareness of new trends and developments in the fields related to area of assignment; incorporates new developments as appropriate; ensures processes, policies and practices are interpreted and applied consistently and effectively; ensures accountability and compliance with all current and applicable state and federal laws, Agency policies and procedures, rules and regulations.

MINIMUM QUALIFICATIONS:
Education and Experience:
Bachelors Degree in marketing, advertising, English, journalism, creative writing, or closely related field and five years of copywriting or editorial experience working in marketing/communications/advertising field; OR an equivalent combination of education and experience.

Required Licenses or Certifications:
None.

Required Knowledge of:
• Digital channels including Twitter, Facebook, Instagram, email and web
• Creative development process including concept development, pitching, creative review and final production
• Optimizing content for various target audiences and channels
• Brand-centric marketing strategy and planning
• Marketing theories, principles, and practices and their application to assigned area of responsibility.
• Operations, services and activities of a marketing program.
• Advanced principles of research, writing, editing, and preparing a variety of marketing communications pieces including blog articles, brochures, talking points, creative briefs, product fact sheets, and digital content.
• Social and new media strategies.
• Project management techniques and principles.
• Principles and techniques of research and analysis.
• English usage, spelling, grammar, and punctuation
• Public transit and transportation business, its needs and requirements, and ability to see the possibilities for improving the delivery of services to the customer.
• Sound Transit and its services.
• Cultural diversity and sensitivity.
• Project management techniques and principles.
• Methods and techniques of editing.
• Advanced principles of research and gathering information to include in promotional pieces.
• Modern office procedures, methods, and equipment including computers and computer applications such as word processing, spreadsheets, and statistical databases.

Required Skill in:
• Working within deadlines and managing workloads effectively and project management
• Self-motivation and organization
• Having an interest in transit, popular culture and new marketing trends and techniques
• Establishing and maintaining effective working relationships and work in a team and collaborate with a wide-range of people including technical and subject-matter experts, executives/management, vendors, outside agencies, community groups and the general public.
• Reporting information accurately including compiling and preparing spreadsheets and reports.
• Assessing trends and public sentiment regarding the Agency's services and programs and develop timely, supportive marketing communications materials aimed at influencing those trends and public sentiments.
• Applying problem solving techniques.
• Researching, writing, editing, and preparing a variety of marketing communications pieces including blog articles, brochures, talking points, creative briefs, product fact sheets, and digital content.
• Writing principles and practices including elements of promotional and persuasive writing.
• Maintaining confidentiality and communicating with tact and diplomacy.
• Responding to inquiries and in effective oral and written communication.
• Utilizing personal computer software programs affecting assigned work

PHYSICAL DEMANDS/WORK ENVIRONMENT:
• Work is performed in a standard office environment.
• Subject to standing, walking, bending, reaching, stooping, and lifting of objects up to 40 pounds.

The Agency promotes a safe and healthy work environment and provides appropriate safety and equipment training for all personnel as required.

It is the responsibility of all employees to follow the Agency safety rules, regulations, and procedures pertaining to their assigned duties and responsibilities, which could include systems, operations, and/or other employees.

Apply online: http://agency.governmentjobs.com/soundtransit/default.cfm

Application Instructions
Please submit a file(s) or link to your work portfolio containing at least 3 samples with your application. Failure to include your portfolio will disqualify your application.

We are an Equal Opportunity Employer and value workplace diversity. We seek to create an environment and culture that embraces the differences of our employees. You will find an exceptionally diverse group of people at Sound Transit with regard to culture, beliefs, communication styles, and life and work experiences.

All qualified applicants are considered in accordance with applicable laws prohibiting discrimination on the basis of race, religion, color, gender, age, national origin, sexual orientation, physical or mental disability, marital status or veteran status or any another legally protected status.
Skills:  
Employment type:
  • Full Time
Salary Range: Unspecified
Job Link: You must first register to view this information.
 
Other Information
 
Degree: Bachelors
Experience (year): 5
Job Location: Seattle - Washington - USA
Zipcode: 98104
 
Post Date: 01/25/2017
 
Contact Information
 
Company: Sound Transit
Contact Name: Sound Transit
 


 
       

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